“UGC videos are like digital word-of-mouth, embodying the power of social proof to boost brand authority and trust. They showcase real people — your everyday customers — offering authentic reviews, emotional connections, and genuine testimonials, making them compelling tools for brand credibility and relatability.” – Frédéric TOMAL, CEO Viral Vertical


I listed below 13 winning UGC formats that you can use for your brand:


1) Client Testimony

Client Testimonies are personal accounts from satisfied customers that highlight the benefits and positive experiences of using your product or service.


2) Client Demo

Client Demos involve customers demonstrating how they use your product in real life. This can provide practical insights into your product’s functionality and benefits.


3) Client’s First Try of Using the Product

First Try Videos capture the initial reactions and experiences of customers using your product for the first time. This format is particularly engaging because it showcases genuine reactions and the discovery process.


4) Story Selling to the Community

Story Selling involves weaving your product into a narrative that resonates with your target audience. It’s about telling a story where your product plays a key role in solving a problem or enhancing the customer’s life.


5) Product Transformation Before and After

Showing before and after effects of using the product, applicable for beauty products, home decor, cleaning products, etc.


6) Us Versus Them or Comparison Video

Comparing your product to similar products on the market, highlighting what makes yours better or different. This can be done by a genuine user who has experience with the various products.


7) Product Unveiling or Reveal or Unboxing

Building anticipation by teasing the product launch with sneak peeks or unveiling it in an exciting manner, possibly by a well-liked influencer or a loyal customer. (Hot tip: Use ASMR and emotions sounds)


8) TikTok Comment Response or FAQs or Q&A Sessions

Answering frequently asked questions or general queries about the product, sourced directly from the community. This can be in a simple talk-to-camera format or a more dynamic interaction.


9) Lifestyle Integration

Highlighting how the product integrates with or enhances a particular lifestyle, aligning the product with the aspirations of your target audience.


10) “Day in the Life” Use Case Scenario

Showcasing how the product fits into a typical day for your target customer. This can help potential buyers visualize the product’s practicality in their own lives.


11) “How-To” Guides or Tutorials

Detailed guides on how to use the product for various purposes or how to get the most out of it. This is especially useful for products with multiple uses or complex features.


12) Challenge or Contest Video

Encouraging users to create content based on a challenge or contest you set up related to your product. This can increase engagement and spread word-of-mouth.


13) User-Generated Tips and Tricks

Users share their unique ways of using your product, revealing hacks or tips that even you might not have thought of.


Tips for Maximising Impact

By focusing on these client-centered content strategies, you can build stronger connections with your audience, enhance credibility, and drive engagement in meaningful ways.

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